An illustration of a red muted microphone button with a mouse pointer aimed at it.

The Problem With Mute Buttons

Working remotely has become a fact of business life, both to prevent COVID transmission and because it is a habit that is sticking. Something that has been instrumental in keeping …

A close up view of a camera lens and color swatches

Aesthetics in B2B

Aesthetics and the ways in which they influence people are fascinating topics. It’s well-documented that consumers purchase products that align with their self-perception—a high-profile executive may purchase an expensive-looking car …