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Tag: brainstorming

Concepts for a worn medical device for children
design research / design thinking

User-Centered Design: Phase 3 Ideate

For this installment in our series looking at the User-Centered Design (UCD) process, we get to the part that most people think of when they think about designing products. This …

A screen capture of a Google image search for the capital letter A.
design thinking

Conventional Thinking Parallels Conventional Brainstorming

When Daedalus was sponsoring the Pittsburgh Technology Council’s event The Creative Technology Network’s Innovator Series Presents Roger Martin: Gaining Competitive Advantage with Design Thinking (5/22/2012), I decided to read Martin’s The Opposable …

Edison light bulbs in a row.
design thinking

Why Ordinary Brainstorming Doesn’t Work

Recently there have been several prominent articles published that disparage brainstorming, making the claim that brainstorming is a failed corporate experiment … that it doesn’t work. Most recently and perhaps …

Spray painted of "bad idea" on a wall next to a bicycle wheel.
design research / product development

The Value of a Bad Idea

Imagine that a car manufacturer has created a car that will drive itself during most routine driving situations; the driver only needs to control the car during unusual circumstances. They …

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