User-Centered Design: Phase 3 Ideate
For this installment in our series looking at the User-Centered Design (UCD) process, we get to the part that most people think of when they think about designing products. This …
Conventional Thinking Parallels Conventional Brainstorming
When Daedalus was sponsoring the Pittsburgh Technology Council’s event The Creative Technology Network’s Innovator Series Presents Roger Martin: Gaining Competitive Advantage with Design Thinking (5/22/2012), I decided to read Martin’s The Opposable …
Why Ordinary Brainstorming Doesn’t Work
Recently there have been several prominent articles published that disparage brainstorming, making the claim that brainstorming is a failed corporate experiment … that it doesn’t work. Most recently and perhaps …
The Value of a Bad Idea
Imagine that a car manufacturer has created a car that will drive itself during most routine driving situations; the driver only needs to control the car during unusual circumstances. They …