Why Usable Isn’t Enough
Have you ever picked up an exciting product that at first seemed to be really great and easy to use, and you were giddy like a kid on Christmas morning, …
Aesthetics in B2B
Aesthetics and the ways in which they influence people are fascinating topics. It’s well-documented that consumers purchase products that align with their self-perception—a high-profile executive may purchase an expensive looking …
The Risks of Dismissing Minor Usability Issues
As a human factors psychologist, I am often asked to predict where users will (or have) run into problems with a product by evaluating its usability — the measure of …