Designing for the Age Enhanced: How Vision Changes
Recently, one of our clients asked us to craft user-profiles and design recommendations for a product centered on older populations. If you search the internet for this, you’ll find dozens …
User Inspired Design
There seems to be a common misunderstanding of user research and user-centered design. Too many people believe that user-centered design involves asking users what they want and then building exactly …
Questions, Vision, and Innovation
We were struck today by two blog posts on the Harvard Business Review website. In fact, they were the first and second most read posts on the site on March …