Tag Archives: vision

Designing for the age enhanced: how vision changes

Recently, one of our clients asked us to craft user profiles and design recommendations for a product centered on older populations. If you search the internet for this, you’ll find dozens of pages of design recommendations for older users – but you’ll also find that there’s a lot of information missing. Most of these websites don’t […]

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Toolbox of user research methods

User inspired design

There seems to be a common misunderstanding of user research and user-centered design. Too many people believe that user centered design involves asking users what they want and then building exactly what they asked for. This is far from the truth. Most of the time users are poor at expressing what they really want. They […]

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Reviewing user verbatums in a brainstorming session

Questions, vision, and innovation

We were struck today by two blog posts on the Harvard Business Review website. In fact they were the first and second most read posts on the site on March 2, 2010. The first is “Having Ideas Versus Having a Vision,” in which Roberto Verganti argues that after concentrating on developing idea generation skills for […]

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