Tag Archives: research

Why do design research
Part 1: Deconstructing the excuses

It happens. A project has a tight budget or schedule or (gasp) both and the team decides something has to go. Design research is often that something. On the surface, eliminating research is easy to justify: We’re the experts in what we do! After so many years in our space, we already know our users […]

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SpeakUp

Silence is deadly

My posts always argue that as designers (and engineers, manufacturers, etc), we have a responsibility to create smart, beautiful, and useful products for our users. But lately, I’ve realized that users have a responsibility, too. As an OmniPod user, I failed at mine. Recently Insulet Corporation and Abbott Diabetes Care issued a recall of the […]

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Definition of Experience

The meaning of experience

My mom is barely old enough to remember a world without color television. As far as I remember, we’ve always had a computer in the house, and my younger brother never knew the pre-internet world. Technology, its advances and accessibility, revolutionizes the way we live. Because designers play a key role in the way transforming […]

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Relationship Between Insight and Observation

Insight and observation

Jessica Hagy has a great blog in which she wittily dissects issues of culture and human nature in graphs and venn diagrams drawn on index cards. The site has been honored across the internet and her work has been featured in the New York Times and BBC’s websites. Although probably not about design specifically, her […]

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Toolbox of user research methods

User inspired design

There seems to be a common misunderstanding of user research and user-centered design. Too many people believe that user centered design involves asking users what they want and then building exactly what they asked for. This is far from the truth. Most of the time users are poor at expressing what they really want. They […]

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Reviewing user verbatums in a brainstorming session

Questions, vision, and innovation

We were struck today by two blog posts on the Harvard Business Review website. In fact they were the first and second most read posts on the site on March 2, 2010. The first is “Having Ideas Versus Having a Vision,” in which Roberto Verganti argues that after concentrating on developing idea generation skills for […]

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