It’s a dank, dark business world out there sometimes. Too often, I see shady marketers take quotes from clients and cut them up until their words shine with a perfectly rosy hue. It’s called ‘spin’.
We at Daedalus value transparency. And I like true stories.
I had an interesting email exchange and thought I’d share it with you — uncut, ungilded, for all the internet world to see. This true story comes from Matthew Kotok, who has given me permission to share his words with all of you. Enjoy your sneak peek into my inbox…
