Tag Archives: Idea generation

Because the ballpoint pen inspired roll-on deodorant…

“A mind that is stretched by a new experience can never go back to its old dimensions.”- Oliver Wendell Homes, Jr. To explain what we’ve done, I must first explain why we did it. The late Steve Jobs famously talked about experience and the risks of designing without knowledge built from diverse experiences; he said […]

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Variations of the letter A

Conventional thinking parallels conventional brainstorming

When Daedalus was sponsoring the Pittsburgh Technology Council’s event The Creative Technology Network’s Innovator Series Presents Roger Martin: Gaining Competitive Advantage with Design Thinking (5/22/2012), I decided to read Martin’s The Opposable Mind: How Successful Leaders Win through Integrative Thinking. Martin, a leading business speaker and thinker and a global Design Thinking evangelist, is Dean of the […]

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Why ordinary brainstorming doesn’t work

Recently there have been several prominent articles published that disparage brainstorming, making the claim that brainstorming is a failed corporate experiment … that it doesn’t work. Most recently and perhaps most notable “The brainstorming myth” from The New Yorker (January 27, 2012). This article in particular caught my attention because it provided a fair bit […]

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