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Author: Courtney Southard

Coins spilling out of a mason jar
design research

Why Do Design Research – Part 2: How to Do Design Research on a Dime (and a Deadline)

In Part 1, Why do design research: Deconstructing the excuses we examined the reasons people often give for eliminating design research from product development when budgets and schedules get tight. …

Daedalus research photographing train engineers onboard a locomotive
design research / product development

Why Do Design Research – Part 1: Deconstructing the Excuses

It happens. A project has a tight budget or schedule or (gasp) both and the team decides something has to go. Design research is often that something. On the surface, …

A wide ranging line that twists back on itself in smaller arcs and loops until a direction is achieved.
design thinking

Enlisting Engineers and Designers for Informative Research in a Short Amount of Time

The beauty and the curse of product development lie in the initial hurdle of design – the existence of a multitude of unknowns. Wading through this large pool of uncertainty …

Diagram depicting the various meanings of experience throughout the years, Richard Buchanan
design research / design thinking / product development

The Meaning of Experience

My mom is barely old enough to remember a world without color television. As far as I remember, we’ve always had a computer in the house, and my younger brother …

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