Tag Archives: cognition

“But we only use 10% of our brains!”

“It is estimated most human beings only use 10% of their brain’s capacity.” That’s a line from Morgan Freeman’s character in the new Sci-Fi movie Lucy, coming out this summer. It’s a sentiment I’ve heard repeated by CEOs; it regularly pops up in commercials; and yes, it is a perpetual favorite of Hollywood (Heroes, Flight of […]

Read more

Designing for the age-enhanced: cognitive changes

If you’ve read the previous posts in this series, you understand the changes that happen to our vision and hearing as we age and, more importantly, how those changes affect our interactions with the products we use. For this article, I want to look at the impact that aging has on some of our basic […]

Read more