designers working in a brainstorming session

What is design thinking

What is design thinking? It’s undoubtedly a term that has exploded in use over recent years, but its meaning is a little more than fuzzy. Some believe it’s the key to innovation, while …

Complexity kills

As designers, we tend to abhor complexity. We want our products to be simple to use. A complex product interface can lead to misunderstanding and errors in use. With a …

Relationship Between Insight and Observation

Insight and observation

Jessica Hagy has a great blog in which she wittily dissects issues of culture and human nature in graphs and venn diagrams drawn on index cards. The site has been …

Toolbox of user research methods

User inspired design

There seems to be a common misunderstanding of user research and user-centered design. Too many people believe that user centered design involves asking users what they want and then building …