{"id":1117,"date":"2012-04-24T12:45:21","date_gmt":"2012-04-24T16:45:21","guid":{"rendered":"http:\/\/www.thinking.is\/?p=1117"},"modified":"2024-07-11T10:59:22","modified_gmt":"2024-07-11T14:59:22","slug":"my-product-is-on-tv","status":"publish","type":"post","link":"https:\/\/blog.daed.com\/?p=1117","title":{"rendered":"My Product Is on TV!"},"content":{"rendered":"

There is always a flurry of emails at Daedalus when one of the products we helped design is spotted on TV or in a movie. For some reason, the excitement is higher when the setting is fictional. We have yet to top our Miami Metromover\u2019s appearances on Miami Vice in the eighties, but we have had three products pop up recently. We all feel good about that, but what I wonder is why? Why do we feel good about it? Why do we even care?<\/span><\/p>\n

FEI\/Aspex Scanning Electron Microscope<\/span><\/h2>\n

The first to appear was the FEI\/Aspex Scanning Electron Microscope on the CBS crime drama \u201cCSI: Miami\u201d. The intentional green and red glow it casts looked super cool in the dramatically darkened forensics lab \u2014 may be better than it does in a brightly lit real-world lab. It wasn\u2019t the star of the scene for anyone but us and the folks at Aspex, but perhaps we find validation of our design when it is featured alongside a handsome Hollywood star? Validation that perhaps we don\u2019t get when our products appear in a tradeshow or on a news program.<\/span>
\n\"FEI\/Aspex<\/a><\/span><\/p>\n


\n<\/span>4Moms Origami power-folding stroller <\/span><\/h2>\n

The second to appear was the 4Moms Origami power-folding stroller on \u201cHow I Met Your Mother.\u201d Like \u201cCSI: Miami\u201d, I\u2019ve never seen this show, but I know it is a comedy starring the guy who played Doogie Howser, MD.<\/span>
\n\"Daedalus<\/a><\/span><\/p>\n

Maybe that good feeling we get is just confirmation that our product exists outside of our CAD screens and prototyping labs. We gave up our \u201cbaby\u201d to our client, and it is having a great life. But I think there is more to it than that. I felt proud when I walked onto my parents\u2019 back porch and saw an Adam\u2019s Folding Table we had designed – they had purchased it with no knowledge of our role – but that feeling was different. I\u2019m not sure why.<\/span><\/p>\n

Medrad ProVis Angiographic injector<\/span><\/h2>\n

The third was the Medrad ProVis Angiographic injector, mixed in with the stars of the Fox series \u201cHouse\u201d \u2013 a show that I used to watch regularly, suckered in by the Massive Attack song \u201cTeardrop\u201d in the opening sequence. The ProVis stood like a character in the scene, with its head leaning over the operating table.<\/span>
\n\"Medrad<\/a>
\n<\/span>I once encountered another Medrad injector we helped design, this time during my own minor surgical procedure. But the feeling then was not like this. \u201cI helped design that,\u201d I proclaimed to the prep nurse. \u201cIf you keep talking when the surgeon shows up, we will have to knock you out,\u201d she replied, managing to hide completely how impressed she was.<\/span><\/p>\n

I think the key to that special feeling we get is seeing evidence of ourselves in the world of movie and TV fiction. It is a world we didn\u2019t create, we don\u2019t live in, but to which many of us dedicate much of our time and imagination. Sure, we design products for people in the real world, conscious of the real needs of those people. When we encounter them in real life, we are pleased to see the products working for people. But our products in a TV drama or in a movie? That\u2019s some other kind of magic, something we never expect or imagine when we develop products. No, it\u2019s not really important, not compared to the service these products provide to the people who use them. But it is still a lot of fun, getting that little bit of stardust on us.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

There is always a flurry of emails at Daedalus when one of the products we helped design is spotted on TV or in a movie. For some reason, the excitement …<\/p>\n","protected":false},"author":10,"featured_media":1311,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,8],"tags":[32,163,63],"yoast_head":"\nMy Product Is on TV! - daed.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.daed.com\/?p=1117\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Product Is on TV! - daed.com\" \/>\n<meta property=\"og:description\" content=\"There is always a flurry of emails at Daedalus when one of the products we helped design is spotted on TV or in a movie. 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