Why do design research
Part 1: Deconstructing the excuses

It happens. A project has a tight budget or schedule or (gasp) both and the team decides something has to go. Design research is often that something. On the surface, eliminating research is easy to justify: We’re the experts in what we do! After so many years in our space, we already know our users […]

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“But we only use 10% of our brains!”

“It is estimated most human beings only use 10% of their brain’s capacity.” That’s a line from Morgan Freeman’s character in the new Sci-Fi movie Lucy, coming out this summer. It’s a sentiment I’ve heard repeated by CEOs; it regularly pops up in commercials; and yes, it is a perpetual favorite of Hollywood (Heroes, Flight of […]

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Silence is deadly

My posts always argue that as designers (and engineers, manufacturers, etc), we have a responsibility to create smart, beautiful, and useful products for our users. But lately, I’ve realized that users have a responsibility, too. As an OmniPod user, I failed at mine. Recently Insulet Corporation and Abbott Diabetes Care issued a recall of the […]

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Because the ballpoint pen inspired roll-on deodorant…

“A mind that is stretched by a new experience can never go back to its old dimensions.”- Oliver Wendell Homes, Jr. To explain what we’ve done, I must first explain why we did it. The late Steve Jobs famously talked about experience and the risks of designing without knowledge built from diverse experiences; he said […]

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A sneak peek inside our inbox: Daedalus and Oldham

It’s a dank, dark business world out there sometimes. Too often, I see shady marketers take quotes from clients and cut them up until their words shine with a perfectly rosy hue. It’s called ‘spin’. We at Daedalus value transparency. And I like true stories.  I had an interesting email exchange and thought I’d share […]

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How to tick off your user….

The other night I was peacefully asleep, enjoying a pleasant dream, when suddenly…. After a few confusing seconds, I realized it wasn’t my alarm clock. It was my Personal Diabetes Manager (PDM) gently reminding me to test my blood sugar. Yes, I was expecting it, but, no … that didn’t make me any less annoyed. That’s what […]

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Designing for the age-enhanced: cognitive changes

If you’ve read the previous posts in this series, you understand the changes that happen to our vision and hearing as we age and, more importantly, how those changes affect our interactions with the products we use. For this article, I want to look at the impact that aging has on some of our basic […]

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Observational research

How to avoid the #1 mistake in user research

“So, you really think we need to talk to them [users]?” – Anonymous client As a product design firm, Daedalus advocates understanding the users of the products we design and develop. Truly understanding them. Without an accurate and complete understanding of the user, how can a company design a product that will fulfill their users’ […]

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“Free” electricity?

I’ve always been an ICE (internal combustion engine) guy. I grew up riding motorcycles, tubing behind jet skis, and getting muddy on four wheelers. But it wasn’t until I bought my first car – and realized my morning commute was averaging 16 miles to the gallon – that I thought about transportation without ICE. For […]

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A better way to wake up

Summer is officially over and the days have become noticeably shorter here at the 40th latitude. This is the time of year when I become increasingly reliant on my alarm clock to wake up. I’ve tried a variety of methods to wake up in the morning over the years, and I’ve finally found a product […]

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