Archive | December, 2013
Observational research

How to avoid the #1 mistake in user research

“So, you really think we need to talk to them [users]?” – Anonymous client As a product design firm, Daedalus advocates understanding the users of the products we design and develop. Truly understanding them. Without an accurate and complete understanding of the user, how can a company design a product that will fulfill their users’ […]

Read more

“Free” electricity?

I’ve always been an ICE (internal combustion engine) guy. I grew up riding motorcycles, tubing behind jet skis, and getting muddy on four wheelers. But it wasn’t until I bought my first car – and realized my morning commute was averaging 16 miles to the gallon – that I thought about transportation without ICE. For […]

Read more