Archive | April, 2012

Daedalus sponsors upcoming Roger Martin PTC talk

Daedalus is pleased to announce our sponsorship of an upcoming PTC talk by Roger Martin, a leading business speaker and global Design Thinking evangelist: The Creative Technology Network’s Innovator Series Presents Roger Martin: Gaining Competitive Advantage with Design Thinking (May 22, 2012). Roger, a leading business speaker and thinker and a global Design Thinking evangelist, […]

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Obstacle Course

Raccoons, Top Gear, and aging eyes

Over the last decade I have purchased three video games for myself (and a couple of hundred for our kids). All of mine have been racing games. Last week I picked up Forza 4, excited to drive all kinds of cars on the virtual Top Gear test track. Unfortunately, the Top Gear track wasn’t included […]

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Medrad ProVis Angiographic injector on the Fox series “House”

My product is on TV!

There is always a flurry of emails at Daedalus when one of the products we helped design is spotted on TV or in a movie. For some reason the excitement is higher when the setting is fictional. We have yet to top our Miami Metromover’s appearances on Miami Vice in the eighties, but we have […]

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Why ordinary brainstorming doesn’t work

Recently there have been several prominent articles published that disparage brainstorming, making the claim that brainstorming is a failed corporate experiment … that it doesn’t work. Most recently and perhaps most notable “The brainstorming myth” from The New Yorker (January 27, 2012). This article in particular caught my attention because it provided a fair bit […]

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Dragon figurine with frisbee

Dragons vs. UFOs and the surprising $5 a month

With the thrilling sword and sorcery drama Game of Thrones returning to HBO for a second season, we thought that there was no time like the present to run a little study. We partnered with Cleveland insurance broker Insuranteed to explore how people assess the likelihood of two very hypothetical risks. It was meant to […]

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