Archive | February, 2011
designers working in a brainstorming session

What is design thinking

What is design thinking? It’s undoubtedly a term that has exploded in use over recent years, but its meaning is a little more than fuzzy. Some believe it’s the key to innovation, while others argue that it’s overused and overrated. Some think it’s a revolutionary way of thinking, yet others say it’s simply a term stamped to human’s […]

Read more
Products, especially medical devices, must be simple and easy to use.

Complexity kills

As designers, we tend to abhor complexity. We want our products to be simple to use. A complex product interface can lead to misunderstanding and errors in use. With a medical device, such errors can have devastating consequences. The devices we design have to be effective, which leads to a certain amount of complexity, but […]

Read more
Relationship Between Insight and Observation

Insight and observation

Jessica Hagy has a great blog in which she wittily dissects issues of culture and human nature in graphs and venn diagrams drawn on index cards. The site has been honored across the internet and her work has been featured in the New York Times and BBC’s websites. Although probably not about design specifically, her […]

Read more
Toolbox of user research methods

User inspired design

There seems to be a common misunderstanding of user research and user-centered design. Too many people believe that user centered design involves asking users what they want and then building exactly what they asked for. This is far from the truth. Most of the time users are poor at expressing what they really want. They […]

Read more
Reviewing user verbatums in a brainstorming session

Questions, vision, and innovation

We were struck today by two blog posts on the Harvard Business Review website. In fact they were the first and second most read posts on the site on March 2, 2010. The first is “Having Ideas Versus Having a Vision,” in which Roberto Verganti argues that after concentrating on developing idea generation skills for […]

Read more